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Blog Ego


21/10/06

There are, according to blog wat­chers Technorati, at least 57 million blogs already out there with new ones arri­ving on the Web at a rate of some 15,000 a day. Which means that you might just as well set sail in search of an eighth con­ti­nent as try to find a sphere of human activity uncharte­red in the blogosphere. Perhaps you tho­ught you could write the world’s dullest blog? Well, it’s already been done, with entries including the likes of, “Some pencils were scat­te­red aro­und on my desk. I picked them up one by one. I placed the pencils in the drawer which I use to store pencils.” All of which leaves just one thing left to write about that hasn’t been done already: you (assu­ming of course you are a non-​​entity unworthy of your own page on Wikipedia). A blog is basically a vanity project. If you think the rest of the world is inte­rested in hearing about your collection of Ottoman porcelain or why “The Catcher in the Rye” is the great American novel (yawn) you really do need an ego the size of a house.

So you’ve set up your blog and you’re sit­ting at your computer, fingers poi­sed to impart your wisdom and humor to the world. Most bloggers will cho­ose something very specific and stick doggedly to their subject, however much of a niche area it may be. But that doesn’t mean your wri­ting has to be dull — in fact the more controversy and per­so­nality you can inject into it the bet­ter. The blogger’s job is to provide gos­sip, con­spiracy the­o­rizing, innu­endo, scandal and opi­nion uninhibited by the main­stream media’s old-​​fashioned reli­ance on sub­stan­ti­ated fact. Some say the god­father of blogging was the late Hunter S. Thompson, a writer who never let truth or clarity stand in the way of a good story. Starting an argu­ment is also the quickest way to boost your hits — and wri­ting a blog without pos­ting any com­ments from angry and offended antago­nists is like trying to have a row with yourself. 

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